Event & Promotion Coordinator - Brand Activation Specialist

Join Bintang Toedjoe as an Event & Promotion Coordinator and play a pivotal role in driving brand visibility, product availability, and sales growth through strategic event activations and promotional campaigns in Banjarmasin, South Kalimantan.

As an Event & Promotion Coordinator, you'll be the heart of our brand activation strategy, working closely with cross-functional teams to create and execute impactful events that resonate with our target audience. You'll leverage your deep understanding of market dynamics and consumer behavior to develop and implement promotional strategies that boost sales and enhance brand loyalty.

Bintang Toedjoe is a leading player in the FMCG industry, known for its innovative products and strong market presence. Located in the vibrant city of Banjarmasin, you'll have the opportunity to work in a dynamic and fast-paced environment, contributing to the growth and success of the company.

📋 Tanggung Jawab Pekerjaan

• Plan, organize, and execute a variety of events, including product launches, trade shows, and promotional activities, to drive brand awareness and sales.
• Develop and implement promotional strategies, including discounts, bundle offers, and loyalty programs, to maximize product availability and sales.
• Collaborate with internal teams, including marketing, sales, and operations, to ensure seamless execution of events and promotions.
• Monitor and analyze the performance of events and promotions using tools like Google Analytics and CRM systems to optimize future strategies.
• Leverage social media platforms and digital marketing tools to amplify the reach and impact of events and promotions.
• Stay up-to-date with industry trends, competitor activities, and market dynamics to inform strategic decision-making.
• Manage vendor relationships to ensure timely and high-quality delivery of event materials and promotional items.
• Provide regular reports and presentations to senior management on the success and ROI of events and promotions.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in event management, promotion coordination, or a similar role in the FMCG industry.
• Proven track record of successfully planning and executing events and promotions that drive sales and brand awareness.
• Strong understanding of market dynamics, consumer behavior, and promotional strategies.
• Excellent communication, organizational, and project management skills.
• Proficiency in using event planning software, such as Eventbrite or Cvent, and digital marketing tools, including Google Ads and Facebook Ads Manager.
• Ability to work well under pressure and meet tight deadlines in a fast-paced environment.
• Fluency in both written and spoken Indonesian and English is a plus.

🛠️ Keahlian

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